This is the logo I remember most.
Do you remember back in the day when it was called Sears Roebuck, not just Sears? My mother always felt it important to stress Sears AND Roebuck.
When I was a young child, trips to our local Sears, were an adventure in my eyes. I didn’t know, or couldn’t have cared less what the reason for the shopping excursion; except at the holidays when I knew I was going to be sitting on Santa’s lap having my picture taken and getting to tell my secret wishes to him.
In the middle of the store was a grand and magnificent candy counter. Ooh so many luscious looking treats, chocolate and vanilla with and without nuts. Colorful candies, hard and soft. What I wanted were the Brach’s coconut squares pink white and brown, oh how they called out to me. Rarely did my parents hear that call and answer.
In the opposite direction was the jewelry counter. I did not have eyes for any of the sparkly, shinny jewelry. No it was the little man behind the counter I couldn’t take my eyes off of. When I say little man, I mean a midget as we called little people back in those days. I got a whatforin from my parents on more than one occasion for staring. They didn’t want me to be disrespectful, which couldn’t have been further from my mind. How could I be disrespectful of an elf? After all, that’s what I thought – he was one of Santa’s elves. It stood to reason, if that is the place that I went to tell Santa what I wanted for Christmas, surely this was one of his elves hard at work.
I stared at the cool pneumatic stool that he had that he could lower and raise as needed to work on his jewelry and watches. That was like an amusement ride in my mind. The enormous magnifying light attached to his work bench was serious stuff. The one he wore on his head was beyond space defying cool and then there were the tools. Oh so many small little screw drivers and pliers and this and that I didn’t know what they were. The black velvet cloth that he unfurled and placed on the work bench before placing the objects to be worked on. All of it was of great fascination and I’m convinced that seeing this man work his trade had a great influence on my desire to work with jewelry and to take things apart and put them back together.
Across the store were appliances. In that department stood a dishwasher with a glass front door. They had it demonstrating the supreme wonders of mechanized automation. We did not have a dishwasher and I was convinced it was the most incredible thing on this earth. I wonder if my mother felt the same, she never expressed an opinion one way or another. Perhaps it was because she had three young girls that did her dish washing for her.
I could stare forever at that water whirling around those dishes. I remember on one occasion when my dad gave in and bought me some of that coconut candy. I stood there eating that candy and staring at that dishwasher – life couldn’t have been any better at that moment.
Suddenly I’m seven years old again and I am anxiously waiting my glass top automated – not dishwasher, but washing machine. That’s right today my new washing machine is being delivered and it has a glass top. The only thing I need now is some coconut candy.
What memories do you have a favorite department store excursion?
Until next time,